KFC launches a game console with a built-in chicken warmer that no one asked for

In another episode of “Who asked for this?” KFC — yes, the fried-chicken franchise — teamed up with Cooler Master to launch a gaming console that features a built-in chicken warmer.

On Tuesday, KFC teased a gaming-console trailer to the masses, but we all thought the fried-chicken company was trolling. “Welcome to the next level of gaming innovation: The KFConsole,” the trailer said. But no — KFC is dead serious, and we’re not sure how we feel about it.

KFC unveils a gaming console with a built-in chicken warmer

We thought KFC wouldn’t dare dabble in the gaming realm again after being dragged to hell and back for its unsightly KFC-themed Xbox Series X controller reveal in late October.

Xbox Series X KFC controller

Xbox Series X KFC controller (Image credit: Hot Deals UK)

However, KFC is determined to be seen as a force to be reckoned with in the gaming market, which is currently dominated by Sony, Microsoft and Nintendo. As such, the fried-chicken franchise decided to partner with Cooler Master to launch a gaming console that no one — absolutely no one — asked for.

KFC console

The KFConsole (Image credit: Cooler Master)

Even the teaser trailer for the KFC gaming console acknowledges the restaurant’s pie-in-the-sky ambitions. “When the odds are stacked against us and it seems like the entire world needs to tell us, ‘No, that’s not possible. Surely, that can’t be done.’ We look up to the stars and say, ‘Just watch me!’ Because we know that rules are meant to be broken,” the trailer said. “Gaming consoles are made to evolve.”


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